How We Work

While the services we provide for clients are as varied as our clients themselves, they can be categorized into three main areas:

AN OUTSIDER'S EYE:

When it comes to your own business, you’re often too close (and busy) to see the forest for the trees. That’s when you need the perspective of a knowledgeable outsider to reveal the big picture, juxtaposing the way things are right now against the way you’d like them to be.

A ROAD MAP:

To move ahead, it’s not enough to know your destination—you need directions and signposts along the way. Counterpoise can draw up a plan to help you reach your goals, shape your message, and communicate it effectively.

AN IMPLEMENTATION TEAM:

Success is not a theory—it requires action. We will help you execute your plan and keep you on track by:

• Carrying out the work directly (whether that means functioning as strategists, operating officers, marketing specialists, or all of the above), or
• Serving as advisors who source and manage the tools and human capital you need to put the plan in place efficiently and effectively.