Our Services Include:
Audits and assessments
Entity and identity development,
design, and positioning
Implementation of strategy:
Project, process, and campaign management
Scheduled check-ins to keep you on track
How We Work
While the services we provide for clients are as varied as our clients themselves, they can be categorized into three main areas:
AN OUTSIDER'S EYE:
When it comes to your own business, you’re often too close (and busy) to see the forest for the trees. That’s when you need the perspective of a knowledgeable outsider to reveal the big picture, juxtaposing the way things are right now against the way you’d like them to be.
A ROAD MAP:
To move ahead, it’s not enough to know your destination—you need directions and signposts along the way. Counterpoise can draw up a plan to help you reach your goals, shape your message, and communicate it effectively.
AN IMPLEMENTATION TEAM:
Success is not a theory—it requires action. We will help you execute your plan and keep you on track by:
- Carrying out the work directly (whether that means functioning as strategists, operating officers, marketing specialists, or all of the above), or
- Serving as advisors who source and manage the tools and human capital you need to put the plan in place efficiently and effectively.